This project involved creating a new brand for Hikari Miso in the United States. Hikari Miso is Japan's No. 1 brand of organic miso, and the best tasting on earth. Working together with the Fresh Ideas Group we took a new approach to the U.S. market.
The play on fonts brings to our attention the healthy goodness and great taste of Miso, with the golden yellow sphere representing the branded color of Hikari Miso and the rising sun of Japan. We are anxiously waiting to see packaging being developed in Japan, and can't wait to see this product on U.S. shelves!
We want your brand to have ‘market-love’. It should tell your story, and be able to be shared across all media platforms.