Burpee Seed Brand Exploration

burpee logo exploration

Burpee Seed

Through good times and bad, Burpee has been a beacon of hope for Americans for over a century.

The brand exploration culminated with this final pick. Green was chosen for obvious reasons. The script style was chosen for its nostalgic, friendly and casual feel. A distressed version was created for alternate applications.

The brand team working on the Burpee rebrand included some talented individuals at The Fresh Ideas Group. We were disappointed that the client made the decision to fall back to a past logo design—but we still think this is a winner!

Your brand should have ‘market-love’. It should tell your story and leave a lasting impression in the minds and hearts of every consumer.