Burpee Seed Brand Exploration

burpee logo exploration

Burpee Seed

Through good times and bad, Burpee has been a beacon of hope for Americans for over a century.

The brand exploration culminated with this final pick. Green was chosen for obvious reasons. The script style was chosen for its nostalgic, friendly and casual feel. A distress version was created for alternate applications.

The brand team working on the Burpee rebrand included some talented individuals at The Fresh Ideas Group. We were disappointed that the client made the decision to fall back on a past logo design—but we still think this is a winner!

We want your brand to have ‘market-love’. It should tell your story, and be able to be shared across all media platforms.