Medical Product Line Logo
Project: HCC Blood Test
Development of this logo involved iconography, typography and a color palette that aligned with the epigenomics brand guidelines. The red blood drop is paired with iconography that represents a test for the detection of hepatocellular carcinoma in patients with cirrhosis (liver). Additional icons were designed for each product in the epigenomics line.
The HCC Blood Test detects methylated SEPT9 DNA. The HCC Blood Test CE is available in Europe and is undergoing clinical evaluation for the registration in the U.S. Find out more about detecting cancer in blood at epigenomics.com.
Your brand should have ‘market-love’. It should tell your story and leave a lasting impression in the minds and hearts of every consumer.