Hikari Miso Packaging
A brand and packaging exploration for the launch of Hikari Miso in the United States.
Working together with the Fresh Ideas Group we presented a fresh approach. In the logo design the golden yellow sphere represents the rising sun of Japan, yet uses the brand color of Hikari Miso instead of red. The curves imply a bowl. The copy brings to our attention the healthy goodness, ease, and great taste of Miso.
We want your brand to have ‘market-love’. It should tell your story, and be able to be shared across all media platforms.