This project, in collaboration with the Fresh Ideas Group, took a new direction for the Hikari Miso brand in the U.S. market. The messaging brings in the word 'good', which reinforces the healthy goodness and great taste of Miso. The font is strong and playful. The yellow sphere reminds us of the rising sun of Japan, but uses a brand compliant color. It also give us a birds eye view into a bowl of goodness!
We want your brand to have ‘market-love’. It should tell your story, and be able to be shared across all media platforms.