This project involved a rebrand for a molecular clinical laboratory in Irvine, California. The challenge was to convey the concept of 'liquid' pertaining to their focus in molecular diagnostic testing using 'liquid biopsy'.
The PacificDx logo and web redesign incorporated a wave, aquatic and molecular elements to represent plasma testing or ‘liquid biopsy’ as well as their geographic location on the West coast. Colors were water-based, bright and earth-friendly.
We want your brand to have ‘market-love’. It should tell your story, and be able to be shared across all media platforms.