Season to be Grateful Mailer
Client; YMCA of the Rockies
Finish Size: 6 x 10.5
After the 2013 flood in Colorado, the YMCA of the Rockies wanted to do a direct mail campaign that combined their reasons to be grateful with a promotion to win a fun weekend at one of their locations.
The mailer was designed with a perforated pop out. A contestant would detach it, take a photo of themselves holding the pop out, and then upload the photo to Facebook with their reasons to be grateful. The campaign had a great response and a some lucky winners!
Your brand should have ‘market-love’. It should tell your story and leave a lasting impression in the minds and hearts of every consumer.