Burpee Seed Catalog
Project: Brand Exploration
Part of the Burpee brand exploration project was a new catalog design. Lifestyle imagery was introduced to awaken and uplift the consumer. Through imagery and creative writing by Sylvia Tawse of The Fresh Ideas Group we told a new story—growing food is fun and healthy!
The cover shown here shows one of many variations presented to the client. They never applied this format, but did move forward with creative direction on photography—adding a more emotional and friendly connection to the act of gardening!
Your brand should have ‘market-love’. It should tell your story and leave a lasting impression in the minds and hearts of every consumer.
